Hi, my favorite bloggers!
One of the fastest ways to enhance your blog is to conduct an SEO audit.
You may think it sounds complicated, but it’s actually quite simple.
My SEO audit checklist for 2021 is the easiest and the best way to find out:
- What condition your blog is in
- What problems exist
- What your advantages are
- How to use SEO basics
- How to increase traffic
Free Bonus: Download the checklist with a 21-step SEO audit (4 of them are not included in this post) and increase the traffic to your blog.
In this post, I will tell you how to complete an SEO audit in just a few quick steps.
Choose your goals
The most important stage is defining goals, including what to expect following an SEO analysis, and what an SEO analysis can do for you:
- finding technical problems
- optimizing content
- using all the bonuses from SEO
- identifying poor posts
- improving the best that you already have
- increasing loading speed
- increasing traffic
Every blog owner, like in any other business, must clearly understand his or her goals. The ultimate goal, of course, is profit — at least for most bloggers. And profit directly depends on traffic and the conversion of visitors into buyers.
I recommend reading this excellent article from LeadPages: Funnel Building: The Re-Education — The New Way to Understand and Build Campaign Funnels That Convert. (Make sure to download funnel resources!)
You should clearly understand what unique features you offer, and how you’re helping users resolve their issues.
In other words, what answers are users looking for when they visit your site?
If you having a hard time defining your goals, start by answering the following questions: Who is your visitor? Who is going to follow all your tips and guidelines?
Write a small description of your target user.
The easiest way to identify your target user is by using Google Analytics.
Browse through the Audience section, and take a look at the subsections as well: Demographics, Age, Gender, Interests, Geo and others. Find out which countries the majority of your visitors are from, and their average age and gender. Make a portrait of your average user.
Find out which devices readers use when they visit your blog.
From the search query, users can access a search engine to your article, in which they perform a number of tasks and come across a lot of obstacles. Our task is to help people overcome those obstacles and play by the rules of SEO.
To understand what stage you are at, you should measure and monitor everything as much as possible. And do not forget about your ultimate goal!
Write it down, draw it and make sure to keep it in a place you’ll remember. After all, we often go astray and forget our destination. The best way to stick to your path is to visualize your ultimate goal. Divide it into stages and focus on each of them separately. Doing everything at once is simply unnecessary. This, however, is the biggest mistake of not only beginning bloggers, but of the pros as well.
Chrome extensions like List Goal from Bryan Harris, designed to track the number of email subscribers to your blog, will be great assistants.
You will not only see how many new subscribers you have each day, but you will also receive superb advice on how to continue gaining traffic.
In this post, I’m not going to tell you how to increase your income. That is a topic for another article.
I will only give you brief advice: That you must understand who your visitor is, what he wants most of all from your blog, and how to give it to him. Involve him in your funnel; encourage him to develop from a visitor into a subscriber, and consequently into a buyer. Constantly adjust your sales funnel, track the results and improve each stage.
In this post, I’ll tell you how you can increase the traffic to your blog following an SEO audit.
Identify the problems affecting your blog
What I love about sites and blogs is that they give us indispensable friends who are always ready to help us.
And these virtual friends are not in our immediate family, our own friends or our neighbors.
They are web tools!
Of course, you may get confused because of their number and purpose.
Believe me, you don’t need dozens of tools in order to achieve the best results.
The main assistant here is you yourself! And only then can you take advantage of these Internet soldiers:
- Google Analytics
- Google Search Console
- Screaming Frog
- Google Keyword Planner
Step 1. Check all your blog pages to find out which ones are visited the least
Sign in to your Google Analytics account (or install it, although I sincerely hope you already have).
Go to Behavior > Site Content > Landing Pages. Click on Sessions to sort out the results.
Open these pages and look at them through the eyes of your user (remember your target user) or ask a friend to look through them for you. Sometimes we don’t notice even the most obvious mistakes, so an objective view may prove very helpful.
The reasons behind poor performance will likely include the following:
- A vague answer to the user’s question. He cannot find the information he expected to find
- Bad headings and subheadings. Most of us are scanners: We glance through the article, and if nothing grabs our attention or it is unclear, then we close the site and continue surfing the Internet.
- Low-quality content.
- Inadequate media content.
Step 2. How to correct common blogging mistakes
What can we do to correct our blogging mistakes?
Access several of your competitors’ sites in Google (three is enough) upon the request leading to your particular page. Study them, or at the very least glance through them.
Take note of the following:
- The length of their posts.
- The amount of media content (images, videos, slides, etc.).
- How they wrote their headings and subheadings.
- How they formatted the text for readability purposes.
For example, compare these:
Can you see the difference? Which page would you spend more time on?
The answer is obvious, isn’t it?
Steal the best from your competitors (I’m talking about the style in which they present their information), and adapt it to your own style.
Your users will be forever grateful.
Step 3. Use help from Google Search Console
To do so, you will have to go to the section marked Performance.
Tick Average CTR and Position.
A list of all queries will load on default, sorted out by the number of clicks. You can find individual pages by going to Pages and choose the URL needed for the analysis.
I will give you one more quick tip to increase your traffic using Search Console:
You can see all the keywords of any of these pages by clicking on URL and selecting Queries there.
And then what?
The pages that have a high number of impressions and good ranks, but a very low CTR compared to others, deserve separate attention.
Look at the keywords that lead to this page from Google and open several of your competitors’ pages upon the same requests. Find out what’s the matter, and why so few people are clicking on your blog. Perhaps your Title, Meta Description, or Snippet are to be blamed. Compare yourself with your competition. Correct your mistakes — the result will certainly please you.
Step 4. Find out which sources provide the least traffic and correct the situation
It is very important to know the main sources of your traffic. This information will help you concentrate on the channels that bring about the best results. (In other words, you have to set goals and keep track of them.)
To find out how your incoming traffic is distributed, go to Google Analytics, in the Acquisition section. Take a look at the data from the sections Channels, Source/Medium, and Referrals.
If you have noticed a big difference in these showings — for example, in Bounce Rate in any source — this is your goal. This means that users are partial to your content and that they want to find out more.
As soon as you determine the channels that provide the fewest visitors, you’ll have to proceed with the next step.
Dig a bit deeper and examine the major sources of traffic of your 5 competitors.
SimilarWeb is an amazing assistant.
The free version allows you to compare 5 sites. Excellent!
For example, we see that Matthew Barby’s blog attracts referrals five times more than Robbie’s blog.
Conclusion: Robbie’s staff have things to work at, and there is definitely ample room for improvement.
To understand what social networks focus on in your niche, you’ll need to go to a website called Buzzsumo and enter your keywords.
Use all of the data you’ve received to generate a promotional strategy for your blog.
Now you know the priorities!
Step 5. Start by promoting your least-visited blog posts
To maintain a strong blog, you need to identify both its strengths and weaknesses. We do not always write outstanding articles that collect hundreds and thousands of backlinks and sharing. In most cases, our success depends on us. On promoting that which we don’t pay enough attention to.
We write articles in a flash of inspiration and hope that they will be received at their true worth.
But it doesn’t happen this way.
In fact, a lack of content promotion is sited as one of the top reasons behind poor reception.
Just as businesses rely heavily on marketing and promotion, our articles require promotion as well.
The best way to promote your articles is to make friends with the authorities in your niche. If you are a beginner, however, this may prove quite difficult.
If your blog is still young, and if it is not visited enough (and there is no such thing as enough), you can follow these 8 tips on content promotion:
1) Contact all the people you mention in your post. Do so via email, social networks or SMS, which is often forgotten nowadays (in case you know the phone number).
2) Send the news about your new post to all your friends and acquaintances. Simply ask them to help you out!
3) Find other blogs in Google with the help of the keywords from your article. Leave a useful comment (100-200 words) with the backlink.